Dev Studio 2: Text Modules
Professor: Jennifer Schanen Rider & Sean Donahue
Fall 2020
For this project I chose to  reflect on Kali Holloway’s essay “Toxic Masculinity is Killing Men:  The Roots of Male Trauma.” In this essay Holloway discusses the connection between gender roles, and the cycled binary hegemony passed on through parenting, and the media. As such I wanted to reflect on the design of gender, and gender expression and its relationship to media through Typography. First creating multiple iterations combining elements of comic books as a nod to the Holloway’s mention of the “Superman Archetype.” Then I took the elements I worked with in my iterations to design an augmented reality filter titled “El Femme La Masc” to discuss the gender perpetuated by the media. 

Project Brief: This is a 5-week 
iterative project in which you will be designing text forms and formats, establishing ways of writing, translation, access and reading. Once you’ve established the components of your project, we will meet and critique it on a weekly basis as you iteratively advance your work through concurrent threads of experimentation, design studies, morphologies, material production and multiple modes of feedback and evaluation.

Software: Photoshop, Spark AR
Materials: iPhone 11