Alan Amaya
Product Designer
Work   Info    Contact


Design Research ︎ Design Research ︎






Research Strategies for Queer Mart: Exploring Queer-Coded Navigation & Safety in AR Spaces


Research Goals and Approach

For my thesis project Queer Mart, I employed participatory research strategies to explore:


  • Queer-Coded Languages & Symbolism – How do queer individuals develop coded languages to mark safe and unsafe spaces?
  • Navigational Patterns – How do queer folks choose walking routes based on safety, familiarity, and emotional association?
  • Machine Vision & AR – How do LiDAR scans of urban environments reveal biases in machine perception of space, and how might that influence AR-based social networks?

To investigate these questions, I used cognitive mapping, participatory clay modeling, and LiDAR scanning to document queer navigation behaviors and understand how AR might foster safer community spaces.

Type
UX Research 

Contribution
Research & Concept Development – Explored queer-coded visual language and social technology to inform the design. 





(01)


Research Methods
Participatory Engagement & Cognitive Mapping

Process:

Participants drew maps of their neighborhoods and annotated them with areas they associated with:
  • Safety (e.g., LGBTQ+-friendly businesses, well-lit streets)
  • Danger (e.g., locations with past harassment, poorly lit areas)
  • Pleasure & Joy (e.g., gathering spaces, queer nightlife, favorite walking routes)

Clay Symbolism: Participants created symbols from clay to physically represent these zones on their maps.


Key Questions Explored:

  • How do queer individuals define and mark safe spaces?
  • What symbols represent danger, safety, and pleasure in queer-coded language?
  • How do walking patterns reflect safety concerns?




(02)

LiDAR Scanning & Machine Vision Studies
Process:

  • Conducted LiDAR scans of neighborhoods in Los Angeles to explore how machine vision captures and categorizes space.
  • Examined how Google Maps and AR-based apps (Niantic, Pokémon GO) highlight certain locations while making others less visible.

Key Questions Explored:

  • How does machine perception of urban spaces differ from human/queer perception?
  • Can AR be leveraged to increase visibility of safe queer spaces while also protecting privacy?





(03)

Key Insights
Digital & Physical Navigation is Heavily Coded

  • Queer individuals intuitively develop coded messaging systems (visual symbols, slang, cultural cues) to identify safety and danger zones.
  • AR could be a natural extension of this practice, allowing digital markers to covertly signal community spaces and resources.

Social Media Suppresses Queer Community Organizing
  • Platforms like Instagram, TikTok, and Facebook frequently suppress LGBTQ+ content through shadowbanning, moderation, and content restrictions.
  • This fragments community building, making alternative location-based, peer-driven platforms necessary.

Queer Mapping is Rooted in Safety & Joy

Walking routes are often chosen based on:

  • Safety (Avoiding harassment, well-lit paths, police presence concerns)
  • Community (Proximity to LGBTQ+-friendly businesses and social hubs)
  • Joy (Pleasurable paths, familiar places, personal nostalgia)

AR Can Reinforce Queer Safety & Connection

  • By embedding queer-coded digital markers into physical spaces, Queer Mart could help queer individuals find safety, resources, and joy through a hidden, community-built AR layer.






Final Thoughts

This research lays the foundation for rethinking how queer individuals navigate both physical and digital spaces. By integrating queer-coded mapping, AR technology, and decentralized community knowledge, Queer Mart proposes a future where technology fosters belonging, rather than exclusion.

LET’S CONNECT 

︎︎︎ alan.amaya3@gmail.com
︎︎ Read my resume
© Alan Amaya 2025

︎