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Alan Amaya
Product Designer
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Kaiber.AI ︎ Kaiber.AI ︎ Kaiber.AI 



 




Kaiber.AI Website & Brand Redesign: Preparing for the Superstudio Launch


As Kaiber.AI prepared to launch Superstudio, it became clear that both the website and overall brand identity needed a complete overhaul. The previous design catered primarily to AI hobbyists, but as Superstudio evolved into a powerful creative tool for professionals, the website and branding needed to reflect this shift.

This project was a full-scale rebrand, including:


  • A new visual identity for Kaiber.AI and Superstudio.
  • A redesigned website experience to improve navigation, engagement, and product storytelling.
  • A refined content strategy to clearly communicate Superstudio’s capabilities to creative professionals.




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Type
Web Design

Contribution
  • Lead UX & UI Design – Crafted a cohesive, engaging web experience that supports product adoption.
  • Brand & Visual Identity Direction – Helped redefine the brand’s look, feel, and positioning.
  • Information Architecture & Content Strategy – Restructured the site to better communicate Superstudio’s value.


Platform
Desktop & Mobile

Team
Ede Schweizer — CCO
Kyt Janae — Head of Creative
Ridhi Sarwa — Head of Strategy




Redesign
Before


(01)


Challenge: A Website & Brand That No Longer Matched the Product
The old Kaiber.AI brand and website didn’t align with its future audience.

  • Originally positioned as an experimental AI tool, but needed to transition into a professional creative platform.
  • The brand lacked a clear visual identity, making it harder to build credibility with creative professionals.

 Users struggled to understand Superstudio’s capabilities.

  • Information was fragmented, leading to confusion about what Superstudio actually did.
  • Navigation was disjointed, causing missed engagement opportunities.

A need to establish trust & professionalism while maintaining innovation.


  • The challenge was balancing a sleek, professional identity with Kaiber’s experimental, forward-thinking energy.





(02)

The Design Process: Rebuilding the Brand & UX from the Ground Up
Research & Strategy

  • Competitive Analysis – Researched how other AI-powered creative platforms positioned themselves.
  • User Flow Mapping – Identified friction points in the original website experience.
  • Brand Audit – Evaluated Kaiber’s past identity and how it could evolve. 

Rebranding Kaiber.AI & Superstudio

  • New Visual Identity – Developed a bolder, more sophisticated design language that blends innovation & professionalism.
  • Typography & Color Refresh – Shifted to cleaner, more refined typography and a modern color palette.
  • New Messaging & Tone – Refined product storytelling to make Superstudio’s capabilities more compelling.


UX & UI Redesign


  • Streamlined Homepage – Designed a bold, visually immersive homepage to immediately communicate Superstudio’s value.
  • Simplified Navigation – Reorganized the site’s structure for better content discoverability.
  • More Engaging Product Pages – Built feature pages that highlight use cases, testimonials, and visuals.


Prototyping & Iteration

  • Created high-fidelity wireframes to test user flow improvements.
  • Conducted A/B testing to refine messaging clarity and user engagement.
  • Iterated based on stakeholder feedback and early user interactions.



              










(03)

Final Solution: A Stronger Brand & More Intuitive Website
  • Rebranded Kaiber.AI & Superstudio, establishing a more credible, polished visual identity.
  • Revamped the website’s UX, making it more intuitive, engaging, and user-friendly.
  • Redesigned key product pages to highlight Superstudio’s unique features and creative potential.
 

LET’S CONNECT 

︎︎︎ alan.amaya3@gmail.com
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© Alan Amaya 2025

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